Archive for June, 2010

Influences in Mom Marketing over Last Five Years

In this video, Maria Bailey, CEO of BSM Media, author, Mom Talk Radio host and co-founder of, talks about how the last five years have changed how companies should market to the powerful consumer group known as Moms. From the explosive growth and influence of social media like Twitter, Facebook and Skype to the emergence of the Frugalista Mom, companies need to use these changes to evaluate their plans and strategies when marketing to moms.