Case Study: Mom Video Product Reviews

October 4, 2012 12:20 pm

BSM Media was approached by a popular technology brand with the objective of driving sales of one of their printers at a national big box retailer. BSM Media recruited 50 power moms to receive the printers and to create videos and blog posts talking about the printer and its benefits. The response to the campaign was overwhelmingly positive.


– 13.9 million campaign impressions
– Over 8,000 video views
– Select mom video reviews were featured on the big box retailer’s website, gaining moms international exposure
– Revenue uplift during campaign period vs previous 5 week non-promoted baseline
– Sales increased by 39% in stores and 195% online
– Website traffic and sales conversion directly attributable to BSM Media’s campaign
– Page views; unique visits; page, media, and action clicks increased during campaign period

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