For the Green Lantern parties, MommyParties turned to a new and exciting pool of party hosts- Dads! Comic-book enthusiast dads were offered the opportunity to host a Green Lantern party for their sons and his friends, to introduce the new line of movie-themed toys from Mattel . With interactive toys and themed activities, the parties proved to be a great bonding experience for the Dad hosts, who enthusiastically immersed themselves in the Green Lantern universe!

Smartphones Rule
Close to 70% of Dads indicate that they own a smart phone and use it for shopping, with the most popular use listed as “looking up store locations and hours”. Guess this dispels the myth that men don’t ask for directions. Other popular smartphone uses include keeping family and work schedules (48%) and managing grocery lists and using online coupons (37%).

Social Media in the Spotlight
More Dads than ever are using online tools and social media to get information, communicate with others and save money.

• Online coupons are very popular, with almost 79% of Dads admitting tehey use email coupons, email offers, blog/deal sites and search engines for specific coupons
• Ninety-three percent use Facebook and 72% use Twitter to communicate with friends and family
• Almost 40% of these Dads “like” over 20 brands on Facebook, with 85% liking a brand “whose products/services (they) prefer.”  In a close second, 81% of Dads like a brand that offers deals, discounts and coupons
• 62% post on Facebook when they want to share with family and friends, most often posting pictures of family/friends or reposting news

Dad’s social media and technology use closely reflects what we know of Moms use – both are rapidly increasing as parents seek time- and money-saving solutions, information and ways to share news.  As marketers looking for a connection with your consumer, we suggest using technology to create a relevant and meaningful dialogue to turn your Followers and Friends into loyal customers regardless is they are mom or DAD.

A top toy company hosted MommyParties to create an awareness of their new line of action toys, based on a popular film- Toy Story 3 ACTION LINKS Stunt Sets. Moms of boys ages 5-8 were given everything they needed to recapture the magic of the beloved film. Party kit activities encouraged kids to build their very own “Toy Story” universe or recreate iconic scenes from the film. The toys were a hit with the party attendees and the hosts loved that the sets encouraged kids to use their imagination and create action-packed adventures.

• 150 MommyParties hosted reaching an estimated 1600 kids and 800 moms directly
• 87% of party hosts reported that their kids were engaged and entertained by the Action Links stunt sets throughout the party
• 90% of moms said they would give Actions Links as a present to another child after learning about them through MommyParties

HEXBUGs recently engaged with BSM Media to help create buzz around their creepy critters- Nanos. The team executed 250 MommyParties within the weeks leading up to Halloween. The results were hauntingly spooktacular.

• More than 2,300 families were introduced to HEXBUGs through the program.
• 60% of hosts told more than 21+ other moms about the party, resulting in a direct word of mouth reach of 3000. Secondary word of mouth impressions totaled nearly 20,000.
• There were more than 125 blog posts, reaching more than 350,000 readers

Take a look at Mommy’s Memorandum or our Facebook page to see all the fun these families had putting these parties together!

A national retailer wanted to create a buzz in the mom market about the opening of their first store in Texas.  They engaged the creativity of BSM Media to find unique ways to create excitement in the community.

Results:  BSM Media found a local Veteran’s Day parade in which to involve the brand.  The retailer’s float showcased two local military moms as Hometown Heros.  The moms and their families were dressed in the retailers clothing.  Additionally, BSM Media enlisted the participation of a local dance school. Children dressed in the retailer’s clothing escorted the float and passed out Grand Opening coupons to moms along the parade route.

Ultimately the retailer has been able to continue their partnership with not only the dance school but also local momcentric organizations in the community. They continue to use these relationships for on-going local marketing .

The Grand Opening day surpassed any store traffic on the first day for the retailer.

View Marketing to Moms case studies here!

To download the Powerpoint Summary of this Webinar, click here: MomTV Webinar (M2M) by Maria Bailey 1-20-10.