Case Study: Moms spread the fun of Halloween HEXBUGS

November 17, 2011 1:38 pm

HEXBUGs recently engaged with BSM Media to help create buzz around their creepy critters- Nanos. The team executed 250 MommyParties within the weeks leading up to Halloween. The results were hauntingly spooktacular.

  • More than 2,300 families were introduced to HEXBUGs through the program.
  • 60% of hosts told more than 21+ other moms about the party, resulting in a direct word of mouth reach of 3000. Secondary word of mouth impressions totaled nearly 20,000.
  • There were more than 125 blog posts, reaching more than 350,000 readers

Take a look at Mommy’s Memorandum or our Facebook page to see all the fun these families had putting these parties together!

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