Archive for category: Case Study

Case Study: Kids Build Their Own “Toy Story” Universe

A top toy company hosted MommyParties to create an awareness of their new line of action toys, based on a popular film- Toy Story 3 ACTION LINKS Stunt Sets. Moms of boys ages 5-8 were given everything they needed to recapture the magic of the beloved film. Party kit activities encouraged kids to build their very own “Toy Story” universe or recreate iconic scenes from the film. The toys were a hit with the party attendees and the hosts loved that the sets encouraged kids to use their imagination and create action-packed adventures.

  • 150 MommyParties hosted reaching an estimated 1600 kids and 800 moms directly
  • 87% of party hosts reported that their kids were engaged and entertained by the Action Links stunt sets throughout the party
  • 90% of moms said they would give Actions Links as a present to another child after learning about them through MommyParties

Case Study: Moms spread the fun of Halloween HEXBUGS

HEXBUGs recently engaged with BSM Media to help create buzz around their creepy critters- Nanos. The team executed 250 MommyParties within the weeks leading up to Halloween. The results were hauntingly spooktacular.

  • More than 2,300 families were introduced to HEXBUGs through the program.
  • 60% of hosts told more than 21+ other moms about the party, resulting in a direct word of mouth reach of 3000. Secondary word of mouth impressions totaled nearly 20,000.
  • There were more than 125 blog posts, reaching more than 350,000 readers

Take a look at Mommy’s Memorandum or our Facebook page to see all the fun these families had putting these parties together!

Case Study: Grand Opening Success

A national retailer wanted to create a buzz in the mom market about the opening of their first store in Texas.  They engaged the creativity of BSM Media to find unique ways to create excitement in the community.

Results:  BSM Media found a local Veteran’s Day parade in which to involve the brand.  The retailer’s float showcased two local military moms as Hometown Heros.  The moms and their families were dressed in the retailers clothing.  Additionally, BSM Media enlisted the participation of a local dance school. Children dressed in the retailer’s clothing escorted the float and passed out Grand Opening coupons to moms along the parade route.

Ultimately the retailer has been able to continue their partnership with not only the dance school but also local momcentric organizations in the community. They continue to use these relationships for on-going local marketing .

The Grand Opening day surpassed any store traffic on the first day for the retailer.